ABOUT RICKY
Who I AM
I’m a brand-builder, marketer, and private credit expert with over 19 years of experience helping businesses grow—with capital, creative, and conviction.
From managing multimillion-dollar lending portfolios to launching data-driven marketing campaigns, I bring together financial strategy and bold creative to scale ideas, brands, and impact.
I currently lead marketing at Finexia (ASX:FNX), run a direct response campaign for my golf book The Grand Plan, and operate Introducr—a private lending gateway connecting borrowers to the capital they need.
I build. I help fund. I grow.
OUR SERVICES
What We Do
Marketing Strategy & Campaigns
From digital to direct response, I develop full-funnel campaigns that convert. Whether it’s Facebook, Google, email, or organic SEO, I craft and launch growth strategies with ROI front of mind.
Private Lending & Deal Structuring
With over $100M+ in credit deployed, I help businesses get funded—fast. Through my private lending gateway, Introducr, I match borrowers with the right capital solutions.
Branding, Web & Creative
I design and build brands from the ground up—logos, websites, funnels, and content that hit. Creative that converts, powered by over 19 years of multimedia and design experience.
Content & IP Development
From published books to blogs that rank, I turn ideas into assets. My latest project: The Grand Plan — a golf and growth book brought to life through direct marketing and community.
HAPPY CLIENTS
Testimonials
Ricky took our brand from an idea to a living, breathing business. From naming to the website, digital funnels to investor decks — his attention to detail and speed of execution blew us away. You don’t find many people who understand both numbers and narrative the way he does.
Sarah M., Founder & Creative Director
Ricky isn’t just a marketer or a lender — he’s a force multiplier. He helped us restructure our funding and launched a campaign that tripled our inbound leads in 90 days. His ability to blend financial strategy with creative execution is rare. We consider him a long-term growth partner, not just a service provider.
James K. Business Owner
Ricky has that rare ability to see the big picture and actually build it. Whether it's launching a brand, structuring a deal, or creating a campaign from scratch, he brings clarity, confidence, and creative firepower. He’s one of the sharpest operators I’ve worked with — dependable, strategic, and always ahead of the curve.
Ben R., Investor & Strategic Partner
OUR WORKS
Portfolio
PROJECTS
Cases
The Grand Plan
"I can’t count how many times I’ve taken one club less and tried to ‘soften’ the swing, only to completely mishit it. That’s the problem with in-between clubs—changing tempo messes with your natural rhythm. The lesson? Always make a full swing. Take the longer club and grip down if you need to. Trust your tempo. Trust your swing. It sounds simple, but it took me years—and a lot of short shots—to learn: Soft swings don’t win matches. Committed ones do.”
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Introducr
Introducr is a private lending platform built to help borrowers skip the banks and connect directly with fast, flexible lenders. Whether you need funding for development, business growth, or bridging finance, Introducr makes it simple to request a loan and get matched with the right lender — no red tape, no runaround.
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GET STARTED TODAY
Work With Ricky
Ready to scale your brand, unlock funding, or launch a campaign that converts? With over 19 years of experience in marketing, private credit, and brand strategy — I help founders and operators grow with purpose.
From lending to launching, let's build something great.
THE DREAM TEAM
Our Team
Ricky Esteb
Ricky Lee Esteb is a strategist, marketer, and private credit expert with over 19 years of experience helping businesses grow through smart capital, bold branding, and data-driven campaigns. He currently leads marketing at Finexia (ASX:FNX), operates the private lending platform Introducr, and is the author of The Grand Plan — a mindset-focused golf book backed by a direct response campaign. With a background in multimedia design and a proven track record in deploying over $100M in private credit, Ricky blends finance and creativity like few others. Whether he's launching brands, structuring deals, or crafting funnels that convert, his focus is always the same: real results, long-term impact, and growth with purpose.
