Project Description
Case Study: Introducr – Private Lending lead generator
Client: Introducr
Industry: Finance / Private Lending
Services Provided: Strategy, SEO, Copywriting, Landing Page Design, Funnel Build, Digital Ads
The Challenge
In the world of private lending, time is money — and traditional loan application processes are often slow, confusing, and filled with roadblocks. The founder of Introducr had a bold idea: create a lead generation engine that connects borrowers with private lenders fast, without needing to jump through endless hoops. This is often a last resort and i wanted to create a way to brings leads to multiple different lenders.
The Objective
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Build a website that clearly explains private lending in plain English – The Private Lending Guide
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Design high-converting landing pages that turn clicks into qualified leads – Custom Qualification web form
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Create a simple but powerful funnel for both organic and paid traffic
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Attract borrowers who don’t want to deal with banks
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Position Introducr as a trusted partner in the lending process
The Solution
We created introducr.com.au, a no-fluff digital presence focused on conversion. Here’s what we did:
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Messaging Strategy: Developed clean, confident copy focused on speed, flexibility, and real-world outcomes.
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Landing Page Design: Built single-action landing pages that remove distractions and guide users to submit a loan request.
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SEO Optimisation: Targeted keywords like private lending Australia, non-bank finance, developer funding, and more.
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Quick Connect Form: Streamlined the application process so borrowers could request funding in under 60 seconds.
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Performance Ads: Launched Google and Meta ads with sharp, direct messaging: Need funding? Skip the banks.
Takeaway
This case study proves the power of positioning, clarity, and focused design in lead generation. With the right words and a clean user journey, Introducr transformed from a concept into a deal-flow engine for private finding more deals for private lenders.