Ricky Lee Esteb doesn’t just talk about growth — he builds it.
With nearly two decades of experience across private credit, marketing, and digital media, Ricky has carved out a space where strategy meets storytelling. He’s the kind of operator who can structure a multimillion-dollar deal in the morning and launch a full-funnel campaign by the afternoon.
From Designer to Dealmaker
Ricky’s journey started in multimedia and design. Trained in graphic and web design, he developed a sharp eye for branding and communication early on. But what sets Ricky apart isn’t just creativity — it’s his ability to see the commercial strategy behind every visual.
That perspective led him into the world of private lending, where he managed and deployed over $100M in funding across a wide range of business models and industries. This deep financial knowledge has become the foundation of his work today — giving him the unique ability to advise on growth from both a capital and creative angle.
Finexia, Founders, and Funnels
Today, Ricky serves as Marketing and Communication Manager at Finexia (ASX:FNX), where he leads digital strategy, investor engagement, and brand positioning across the business. He’s also the founder of his own creative growth agency, and the mind behind Introducr, a private lending gateway that matches borrowers with the right funding partners.
He’s not just launching ads — he’s launching ideas, ventures, and momentum.
The Grand Plan (Literally)
Outside of the boardroom, Ricky is a published author. His golf-and-growth mindset book, The Grand Plan, blends personal stories, high-performance thinking, and sharp design into a single, beautifully crafted read. True to form, he launched the book with a direct response campaign that drove traffic, conversions, and community from day one.
Why Ricky?
Ricky Esteb is what happens when strategy meets soul — when business growth is built on clarity, capital, and creativity. Whether you’re a founder, an investor, or a brand ready to scale, Ricky brings a rare mix of experience, energy, and execution.
🌀 Follow his journey. Work with him. Or just learn something from the way he moves.
🔗 Connect on LinkedIn
🔗 Explore Introducr
🔗 Check out The Grand Plan
